Developing pricing strategies Case Study, marketing homework help
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If you have not already done so, read the PV Technologies, Inc.: Were They Asleep at the Switch? (HBS 913-505) case.
As you read the case, keep in mind these questions:
- Use life cycle cost analysis to assess how profitable is each of the four alternatives suggested.
- What other product management considerations should be addressed when planning a new product or service introduction or managing an existing product or service in this marketplace?
- What will PVT’s product team want to say about the new products, particularly the accelerated introduction of the new central inverter and the marketing initiative? R & D? The finance people? The engineers? The public relations people? Sales? Customer service?
Instructions:
Develop a report using responses for the above questions.
5 page max double spaced.
Typed, Times New Roman 12-point font, double spaced, 1-inch margin on all four sides.
