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Simulation Questions:

  1. Explain how companies segment international markets.
  2. Name and describe the types of consumer products and give an example of each. How does the marketing differ for each product type?
  3. Name and describe the major steps in the new-product development process.

Use;

 

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Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed.) Upper Saddle River, NJ,    New Jersey: Pearson Education Inc.

 

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