Environment scan SVSU Online MBA

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SVSU Online MBA

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You are the MBA Coordinator at SVSU and you are
launching a new fully online MBA program.

• As part of your launch, prepare a marketing plan for
the program to plan your strategies for the coming 5
years.

• All the info needed about the program are on our
website; accordingly, draft a full fledged campaign
for the program.

The website is www.svsu.edu

Situation/Environmental Analysis

A. Industry Situation: looks at the current situation of the industry, including size, trends, outlook (expanding, stagnant, contracting)

B. Competitive Analysis

C. Technological Forces

D. Economic Situation

E. Political, Legal, and Regulatory Factors

F. Cultural/Societal/ Demographic Trends

The only thing you need to write is the cultural/Societal/Demographic Trends part. Write about 4 paragraphs, double space. Make sure you point out several main points but not only repeat the same thing. Also need to provide a executive summary of these 4 paragraphs.

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