Throughout this course, you will analyze the Case Study: East Chestnut Regional Health System (ECRHS).
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Assume East Chestnut Regional Health upper management has asked you to analyze its current marketing strategies from both ethical and financial perspectives.
Case Study Review Guide
as a tool to help you complete your analysis.
Create a 1,050-word Financial and Ethical Impact Analysis for ECRHS’s current health care marketing strategy for upper management, based on the above factors.
Include a summary of each section in your analysis:
- Mission and objectives
- Organizational structure and culture
- Current marketing strategies
- Current financial analysis
- Competitive advantage
- Current value chain
- Current target market
- External environmental factors
Exam Content Throughout this course, you will analyze the Case Study: East Chestnut Regional Health System (ECRHS). Review the Case Study document. Assume East Chestnut Regional Health upper managemen
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