Global Expansion Project – Company Overview, Country Analysis, and Product Description

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Expanding operations requires research and planning; this is especially true when dealing with crossing borders to other regions and countries. During this first project assignment, the focus is to conduct background research on your chosen company, the country, or region of expansion, and the product itself.

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Create a 5-7 slide presentation using the speaker’s notes section for your content and the slides for presentation purposes. Include the following information:

  1. Present a brief overview of the company (real or fictional)
  2. Provide a brief description of the product to include its features, benefits, and limitations
  3. Conduct an environmental analysis of the country desired for expansion

Your presentation should be proofread for spelling and grammar. Your presentation slides should be concise.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Save your assignment as a PowerPoint Presentation. (Mac users, please remember to append the “.pptx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

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