If a locally (US) based manufacturing firm with sales of $500 million decided to enter the EU market by setting up operations in France, which orientation would be the most effective: ethnocentric, po

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  1. If a locally (US) based manufacturing firm with sales of $500 million decided to enter the EU market by setting up operations in France, which orientation would be the most effective: ethnocentric, polycentric, regiocentric, or geocentric? Why? Explain your choice.
  2. What are some categories of cultural differences that help make one country or region of the world different from another? In each case, describe the value or norm, and explain how it would result in different behavior in two or more countries. If you like, use the countries discussed in this chapter as your point of reference.

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