international event management

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Choosing three of the following four topics, students are asked to prepare

a report entitled: ‘Critical issues facing the international event sector’. The word count

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for each part should be 1,100 – 1,200 words.

A. Identify three trends that you think are currently influencing the shape of the

international event industry. Critically consider the effect that these trends are having

on the industry, making reference in your answer to specific cases.

B. With reference to specific contexts that you are familiar with, identify and discuss what

you consider to be positive policy initiatives that support and promote the sector

effectively. Support your answer with examples.

C. A review of the literature on event legacy reveals many opinions of what legacy is.

Discuss what you consider legacy to be, and, in the context of mega-events, discuss the

key lessons that can be learned from past events to ensure a positive legacy. Your

answer should draw on the readings attached to this email, although it can also draw on

other secondary sources.

D. Festivals are fun – but what about the carbon footprint? (Lillington 2019: 1) Discuss why

festivals and events are becoming more environmentally responsible, and consider the

challenges they face in doing this. Illustrate your answer with reference to examples and

guest lectures.

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