intro to Mass Communication Online
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Intro to Mass Communication Online
EVERYONE is their own brand and you must think about how you want to market your image to
prospective employers. This project is designed to help you create your professional image.
Each piece is essential to building your brand.
Your Digital Individual Marketing Kit should contain the following (each on its own page;
examples have been provided in the folder labeled, “IMK Examples”). You will this project in as
a PDF document.
This project is divided into to parts for ease of completion. Here is what is expected: PART ONE – 1. Cover Letter (10 points)
2. Resume (10 points)
3. Business Card Layout (10 points)
4. Elevator Speech (10 points)
5. Website (10 points)
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