Students will be required to summarize a marketing article, which must be related to the materials in one of the chapters of the text. Each summary should be 2 to 3 typed double-spaced pages, with cover page (APA format). A copy of the article from a current (no more than one year old) business periodical, journal or the Internet should be stapled to the summary. Each student will be required to give a brief report on the article no longer than 5 minutes. Articles are due and will be presented as assigned. A copy of the article, article summary and a cover page will be provided to Ms. Montoya BEFORE your presentation. Mandatory Attendance.
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Please use some Marketing Terms: technological advances, Generational cohorts, Advertising, social media in advertising; etc. Please attach a mini PowerPoint to present along with article presentation. The articles attached mainly focus on the advancements in technology and social media.