southwest airlines case analysis 2
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Doing only a part of this case.
How should Southwest Airlines grow given the fact that it has largely saturated its short-haul markets with point-to-point service?
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Order Paper Now-Should it expand into long haul and add a longer-range aircraft? (C-49): CEO said long-haul markets were attractive (C-50) (NICOLA)
-Should it expand into international service: Maybe compare to JetBlue (C-49)
about 400 words
