Use the chain ratio method to estimate the annual market sales potential for electric toothbrushes in
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Order Paper NowMarket Sales Potential and the Chain Ratio Method (pp. 76-77 in textbook)
1. Use the chain ratio method to estimate the annual
market sales potential for electric toothbrushes in:
a. USA
b. India
c. China
d. Brazil
Discuss the assumptions behind your sales forecast, and
include all of your calculations. Make sure you use
secondary sources to back up your assumptions.
2. Which elements of your calculations are controllables
and which are uncontrollables?
3. How does each market fare, and what are the
implications for toothbrush manufacturers?
4. What is the relationship between market sales
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