You will want to choose ONE company to write about (from the fast-food industry). This outline should be 1-2 pages long. Company of choice in fast food industry (should be nationwide company) Intro
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You will want to choose ONE company to write about (from the fast-food industry). This outline should be 1-2 pages long.
Company of choice in fast food industry (should be nationwide company)
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Introduction
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Order Paper Now- History of the company
- Current CEO
- Amount of locations
- Goals for the paper (what are you going to be writing about in this paper)
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Mission statement
- Actual mission statement of the company…
- What I liked about?
- What I did not like about it?
- What I would change about it?
- When did it come to existence?
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SMART Goals with deadlines (3 goals you want the business to achieve in the future) (https://fitsmallbusiness.com/smart-goals-examples/, https://www.thebalancesmb.com/elements-of-a-smart-business-goal-2951530, https://www.mindtools.com/pages/article/smart-goals.htm)
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Industry analysis (https://www.franchisehelp.com/industry-reports/fast-food-industry-analysis-2018-cost-trends/, https://www.statista.com/topics/863/fast-food/, http://www.historyoffastfood.com/)
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SWOTT Analysis
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Perceptual map (Examples in chat #4, no actual map for unit 4 DB please)
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LABEL POINTS (TWO OF THEM)
- Listen to chat which provides several examples of label options
- Competitors that will be plotted in the map (including your company of choice)
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LABEL POINTS (TWO OF THEM)
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Conclusion
- Recap of the paper (use a sentence at the most)
- References (5-10
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