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Please read this case on lululemon athletica Inc. including Case Flash
Forward 1 & Case Flash Forward 2
-
And write answers to the following questions in a word document of up to
4 pages 12-point single space and submit it onto Canvas.
Case Questions
-
Definethegenericbusiness-levelstrategyusedbyLululemon.Whoisthe
targeted customer? What customer need does the company satisfy? How does
the company use its competencies to satisfy the need? -
WhatindustryisLululemoncompetingin?Analyzethecompetitiveforcesinthe
external environment using Porter’s five forces model. -
DiscusstheadvantagesanddisadvantagesofLululemon’ssmallsizerelativeto
its larger competitors. Be sure to address issues related to governance,
resources, and structure. -
WhatchallengeswillLululemonfacewhenexpandingintoAsia?Focuson
factors such as pricing, brand awareness, positioning, customer acquisition,
distribution, etc. Within these markets address the differences in culture/business
practices and recommend a global strategy for Lululemon. -
Whatethicaldilemmas/issueshasLululemonfacedoverthelastfewyears?
Analyze the impact of the ethical issues by addressing the stakeholders involved,
consequences of the ethical issue and laws/standards that are relevant to the
issue, if any. How could Lululemon have handled these issues differently?
