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  • Please read this case on lululemon athletica Inc. including Case Flash
    Forward 1
    & Case Flash Forward 2
  • And write answers to the following questions in a word document of up to
    4 pages 12-point single space and submit it onto Canvas.

    Case Questions
  1. Definethegenericbusiness-levelstrategyusedbyLululemon.Whoisthe
    targeted customer? What customer need does the company satisfy? How does
    the company use its competencies to satisfy the need?
  2. WhatindustryisLululemoncompetingin?Analyzethecompetitiveforcesinthe
    external environment using Porter’s five forces model.
  3. DiscusstheadvantagesanddisadvantagesofLululemon’ssmallsizerelativeto
    its larger competitors. Be sure to address issues related to governance,
    resources, and structure.
  4. WhatchallengeswillLululemonfacewhenexpandingintoAsia?Focuson
    factors such as pricing, brand awareness, positioning, customer acquisition,
    distribution, etc. Within these markets address the differences in culture/business
    practices and recommend a global strategy for Lululemon.
  5. Whatethicaldilemmas/issueshasLululemonfacedoverthelastfewyears?
    Analyze the impact of the ethical issues by addressing the stakeholders involved,
    consequences of the ethical issue and laws/standards that are relevant to the
    issue, if any. How could Lululemon have handled these issues differently?

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